Buying for convenience… nine trends shaping UK grocery
Convenience, a growing sector predicted to be worth £47.1 billion by 2022, used to mean an acceptance of higher prices with limited choice, but that isn’t the case today.
There’s a huge opportunity for brands and retailers to tap into the growing demand for quality, service, innovation and value, when and how consumers want it. In this whitepaper we highlight nine key trends around the changes in consumer behaviour and provide recommendations on how to leverage their future demands.
Featuring opinion from retailers and Sun Branding experts, it will provide interesting insight into how forward-thinking international retailers and brand owners are responding to this growing sector.