Colour success stories

How brands have used colour consistency

According to experts like Siemon Scamell-Katz, author of The Art of Shopping, we unconsciously recognise visual cues and make erratic assumptions and marginal choices. We’re programmed to look for shapes and – in particular – colours. It’s called behavioural economics – or heuristics – and is now an accepted marketing bedrock.

Download this eBook and see how we have created colour consistency for some major brands.

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