Bright Packaging Futures
We are a multi-disciplined packaging consultancy working with global brands and retailers to deliver innovative, sustainable and measurable solutions.
Sun Strategy: We draw upon our expertise in four key areas: Consumer, Sustainability, Efficiency and Compliance to provide a unique service offering tailored to your goals.
We provide innovative and responsible recommendations to help you achieve your packaging targets.
Together we create strategies to transform the value of your business and measure customer success.
Expertise
Featured insights
Top 10 leaders in sustainability
When we think of sustainability we all think differently, from plastic contamination or recycling and recycled content or reuse and green energy right through to commercial sustainability. All are valid and thankfully there are brands out there facing into this need and doing some really great things for their customers and the planet.
Buying for convenience
There’s a huge opportunity for brands and retailers to tap into the growing demand for quality, service, innovation and value, when and how consumers want it. In this whitepaper we highlight nine key trends around the changes in consumer behaviour and provide recommendations on how to leverage their future demands.
Sustainability, don't stand still...
Is plastic packaging your friend or foe? Making sustainable decisions that will retain your customers and attract new ones? Sustainability is high on every agenda and a great opportunity for brands and retailers to make a difference to the planet and your bottom line. Your customers want change, don’t stand still, so act now.
Buying into Betterment
These days health is a hot topic and a growing concern. We’re all living longer and yet our waistlines are expanding, with over 27% of the UK population classed as overweight. In the US the figure is a whopping 39%. Consumers are more aware of their own personal health, becoming amateur health experts and they’re not willing to compromise.
News & views
Dominos; transforming a fast food business for the digital age
Posted in: Work
Regional, country specific legislative changes are complex enough however take a moment to appreciate the pain global brands and retailers face.
Packaging Legislation – bureaucracy or solution?
Posted in: Work
Regional, country specific legislative changes are complex enough however take a moment to appreciate the pain global brands and retailers face.
Male Veganism; understanding the social, cultural and psychological factors behind gender and food
Posted in: Work
Is there a vegan revolution underway? There’s been an explosion of interest in vegan products and lifestyles over the last few years and whilst there’s definitely a gender bias towards female vegans the divide is shrinking.
The Rise of the Virtual Business
Posted in: Work
It’s not just retail that needs to embrace the new digital world, it is also businesses.
E-commerce: Not just a nice to have but a necessity, is this the end of bricks & mortar businesses?
Posted in: Work
I think it’s fair to say that Covid 19 is affecting all of our lives as we learn to cope with the challenges of social distancing, home schooling and working from home whilst the pandemic devastation unfolds around us directly effecting many lives.
Coming to terms with COVID-19
Posted in: Work
Our Group Commercial Director Greg Lawson shares his thoughts on COVID-19 and how it's affecting the world we live and work in. Greg has 30 years of packaging expeience under his belt and has significantly influenced the packaging market in terms developing IT systems and strategies for the environmental impact of packaging across global supply chains.
Value versus consequence
Posted in: Work
We were privileged to be invited to The Grocer Breakfast Briefing on Packaging Sustainability held in The Gherkin with magnificent views over London. Although the view was definitely a topic of conversation over breakfast, the main topic of sustainable packaging was the reason we had all come together.
Nutrition and health claims – misleading consumers?
Posted in: Work
The purpose of food labelling is to help consumers make appropriate food choices. Labelling undeniably has a contribution to make in addressing how consumers choose foods to ensure their diet is healthy.
Sustainable beauty
Posted in: Work
There’re literally thousands of health and beauty brands out there and so many of them revolve around cleaning your skin and hair. The industry has been scrutinised in the past for not having the best record when it comes to sustainability, with an excess of non-recylable plastic packaging being one of the biggest issues.
Mother's Ruin
Posted in: Work
This year’s NPD (New Product Development) Food and Drink Conference provided insights into the latest consumer, shopper, health, packaging, retailer & market trends.
Festivals going green
Posted in: Work
It’s not just retail that needs to embrace the new digital world, it is also businesses.
Preserving our blue planet
Posted in: Work
There is no doubt on the damage that packaging is doing to our oceans and marine life, and that this should not be shied away from.
Banging the drum on sustainability
Posted in: Work
There are some consumers who want to live ‘plastic-free’ lives and there are retailers who aim to provide ‘plastic-free’ products, but is this possible? And more importantly, is this the most sustainable solution for our planet?
An insight into the convenience market
Posted in: Work
Pressed for time, spoilt for choice and always wanting more; today’s consumers’ demand for convenience in every area of their lives presents a huge challenge for brands and retailers. We designed this infographic to give a bit of an overview as to what trends we're seeing in the convenience sector today.
